Once you have decided how you are going to present your product or service of your brand and you will likely have some unique design or logo which will represent your brand in the market. This mark identifies your brand and helps to stand in the competition with the other business and brands. If any other brand uses the same design for its products then it can cause confusion among the customers and also may dilute your brand. That is the reason it is important for every brand to protect their trademark.
Here are the top reasons to register your business with the trademark.
Trademark search –
Before making the registration, your attorney or lawyer will make sure that the trademark search is done properly. While you can also do this on your own, it is really much important than the people realize.
If you do not get involved in the trademark registration and you see there is some other company which has the very similar mark and name then you will have to do all your business cards, advertising, stationery, and signs again. Also if you have a domain name, you need to change that as well.
If you find out and you need to change your brand name because someone else is already using it then it may happen that your customers get confused and you lose your customers.
Registering your trademark for a business or brand allow you to make the right use within the relevant geographic area. It gives the right to the owner to make use of, modify or take the advantage of the mark in your business for a lifetime.
Option to expand
By registering your mark, you have options to expand your business and it also give you long support for your brand. You can use this mark in the same company for growing sales or in some other company by using the same trademark. You also lose the right to expand the business outside the area of original business, if you do not register.
Presumption of ownership
It also protects your brand name and mark from any other company or business. It could also entitled to the monetary loss of infringement.
Once your brand is registered, the federal registration serves the constructive notice to all the nations that you are the owner of that mark even if you are not doing business nationally.
These are some major reason to register a trademark your company with the trademark and also some protection which is served by the registration of the trademark to the companies.